What is AB-723? AB-723 is a California law taking effect January 1, 2026 that requires disclosure when real estate listing images are digitally altered in a way that changes the physical or visual representation of a property.

Who does this apply to? Real estate brokers, agents, and anyone creating or distributing marketing images on their behalf.

What is considered a digitally altered image? Digitally altered images include edits that add, remove, or change physical or visual elements of a property or its surroundings, including:

• Virtual staging (adding or removing furniture)

• AI-generated or modified features

• Altered landscaping, finishes, or structures

• Sky replacement or AI-enhanced skies

• Removal or addition of permanent or visible elements

What does not require disclosure? Standard professional photography adjustments that do not materially change how a property is represented, such as:

• Exposure and lighting correction

• Color and white balance adjustments

• HDR blending

• Cropping and straightening

What does the law require when images are altered?

• A clear disclosure indicating the image has been digitally altered

• Access to the original, unaltered image when altered images are displayed on controlled websites

Where can I read the official law? The full bill text is available directly from the California Legislature: https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260AB723

How does Sky360 Media support compliance?

• Clear labeling of digitally altered imagery

• Delivery of original, unaltered photos

• Guidance on best practices for compliant real estate marketing

This content is provided for informational purposes only and does not constitute legal advice. Please consult appropriate legal or compliance professionals regarding AB-723.